For my MFA thesis show at UNLV, I created a lifestyle brand called Beachfront. It was all about optimism and toothpaste packaging design. There were 5 sub-brands: Beachfront Fire, Bold, Classic, Sensitive, and Gold. I created this plan for the gallery layout of the exhibition. I am including a photo of the installation of these wall pieces and of the Judd-inspired upper gallery.
A selection of logos I created during a period of painting that was awash in graphic design and branding influences. TAF is inspired by the UPS shield logo redesign; Koby Teith is an homage to the country singer; Beachfront is a lifestyle brand modeled after toothpaste packaging design; Omoo comes from the Melville novel of South Seas adventure; The Horror is a logo for a would-be garage band; Mississippi is what it is; and, Paint is a treatment of the word if it were a Las Vegas nightclub.
Koby Teith was a brand I created during the time that my friends and I were writing country songs as Ripper Jordan. We liked Toby Keith’s bravado and intelligence as a songwriter, so I paid homage to him by creating a logo that I think looks like it would be dandy on a steak sauce bottle. As for the artwork, the logo served as an armature around which to pile up mounds of oil paint. Methinks the tedium of masking and airbrushing was getting to me!
It is crazy to look back on complete bodies of work that you made years back. I hadn’t thought about these paintings from 2007 for a while, then I stumbled upon them recently, deep in my hard drive. I made this group of paintings while I lived in Las Vegas. They embody the romance of the Old West that still characterizes that place.