Trump minimizes and bullies people by giving them diminishing nicknames. “Lyin’ Ted.” “Crooked Hillary.” “Low Energy Jeb.” No need to get into the details about his mastery of manipulative oration.
One way to win is to always be the one who stoops lowest. I don’t think anyone would say that going low is honorable, ethical or good for the republic; but, as Trump is demonstrably amoral, what does he care about honor, ethics or the common good? Power is his currency, and power is conveniently amoral, too.
So, I wonder if he’s ever surprised that people don’t stoop to his own bully tactics to try to beat him. My guess is he doesn’t care, because he knows he will always go lower. Honestly, if anyone else were president right now he’d be calling them “COVID [name]” all day, every day.
And his supporters would love it every time.