For my MFA thesis show at UNLV, I created a lifestyle brand called Beachfront. It was all about optimism and toothpaste packaging design. There were 5 sub-brands: Beachfront Fire, Bold, Classic, Sensitive, and Gold. I created this plan for the gallery layout of the exhibition. I am including a photo of the installation of these wall pieces and of the Judd-inspired upper gallery.
A selection of logos I created during a period of painting that was awash in graphic design and branding influences. TAF is inspired by the UPS shield logo redesign; Koby Teith is an homage to the country singer; Beachfront is a lifestyle brand modeled after toothpaste packaging design; Omoo comes from the Melville novel of South Seas adventure; The Horror is a logo for a would-be garage band; Mississippi is what it is; and, Paint is a treatment of the word if it were a Las Vegas nightclub.